6 WEEK LAUNCH

CALENDAR
CHAT TO CAMERA
SUPPORTING ASSETS
WK 1
WK 2
WK 3
WK 4
WK 5
WK 6

WK 1
// STORIES

BRAND AWARENESS PHASE

WED

THU

FRI

SAT

SUN

MON

TUE

  • When using Supporting Asset graphics, please ensure you use the font Literature on Instagram for any additional text.

    Examples of additional stories you may post include:

    • Behind the Scenes content of your location being built, equipment arriving and Chat to Cameras etc

    • Your location’s COMING SOON graphics (found in your Location Drop folder)

    • Hiring ads for trainers, Crèche, Pilates, Run Club, etc

    • The 1:1 Call graphic with a question box

    • Graphics for Crèche, Pilates, Run Club etc

  • Add your VIP link to your stories on Monday, Wednesday and Fridays.

    Please refer to Supporting Assets on how to find your VIP link and post it within your campaign. 

  • For any activations, such as Run Clubs or VIP Tours, please ensure you attach the Mindbody booking link to your stories so people can reserve their spot. 

    We suggest advertising this on your stories via graphics or ‘Chat to camera’ content 7-10 days before the event.

    If you are unsure how to locate the VIP or Mindbody link, please refer to the “How To” videos provided in the Supporting Assets folder in your Google Drive.

WK 1
// GRID

MON

  • Please ensure you are using your specific location drop video from Google Drive. You can find this under the Elite Launch folder → Location Drop Assets, labelled Location Drop Video.

    For the cover of the reel, you may select any asset from this folder, choose whichever one you feel works best, as multiple options will be available.

    We encourage you to collaborate with all owners for maximum visibility and tag your team once they are hired.

    Reminder: All content must be posted within the first 15 minutes of drop, and you need to pin the Location Drop video to the top of your grid.

  • (Location) YOUR YARD HAS ARRIVED!
    A boutique group Strength & Conditioning facility built to raise the standard.

    Are you ready to level up your training?

    Join the VIP list to secure your Foundation Membership spot!
    Hit the link in bio to sign up.

WED

  • At The Yard Gym, our programming is built on four fundamental training principles: progression, overload, specificity, and individualization.

    Our system balances variety and structure, giving our members the freedom to train in different ways, while maintaining consistency in effort and outcomes.

FRI

  • Our core classes, RIG and TURF, work hand-in-hand blending strength and endurance to help you build a strong, capable body.

    Our RIG sessions prioritise the development of power, strength, muscular endurance, functional training, and hypertrophy training. 

WK 2
// STORIES

WED

THU

FRI

SAT

SUN

MON

TUE

  • You are within the BUILD PHASE, a more personalised stage where storytelling is elevated through self created content.

    The focus here is to showcase behind the scenes activity and drive community engagement by humanising your team and your journey.

    Please create and incorporate as much of this content as possible. Examples include:

    • Behind the scenes footage of the gym build: walkthroughs, equipment arriving, walls being painted, signage installation

    • Chat to camera content (1:1 calls, VIP sign-ups): just be real and show your face with your excitement for upcoming milestones.

    • Introductions to you and your team: use the professional shots from HQ Payday Testing if you’ve got them.

    • Supporting graphics and assets

    • Pre-opening activations (e.g. weekly Run Club footage)

    • Ensure all classes are scheduled in Mindbody, allowing unpaid sign-ups.

  • Item descriptionFor any activations, such as Run Clubs or VIP Tours, please ensure you attach the Mindbody booking link to your stories so people can reserve their spot.

    We suggest advertising this on your stories via graphics or ‘Chat to camera’ content 7-10 days before the event.

    If you are unsure how to locate the VIP or Mindbody link, please refer to the “How To” videos provided in the Supporting Assets folder in your Google Drive.

  • Add your VIP link to your stories on Monday, Wednesday and Fridays.

    Please refer to Supporting Assets on how to find your VIP link and post it within your campaign.

WK 2
// GRID

MON

  • We aim to progressively overload movement patterns, expand the range of motion and enhance technique to achieve a well-rounded, robust physique.

    Our TURF sessions are a combination of conditioning and functional movements that aim to enhance your cardiovascular endurance and overall physical fitness.

WED

  • Saturdays = Pay Day or Game Day 
    The most exciting session of the week, where all the hard work comes to life!

    Pay Day is all about individual targets with team energy. You’re working solo, but side by side, pushing each other to the finish. 

    Together, we show up, support, and get it done.

    Game Day flips the focus to one shared team goal.
    Divide the work however you want, but you rise (and win) as one. It’s resilience, unity, and pure team spirit.

FRI

  • Founder Tiarne Bova drew inspiration from the ambiance of boutique hotels, where every detail is intentional. From personalised client experiences to a seamless blend of luxury and comfort, the yard gym offers a lifestyle-driven environment that goes beyond training.

WK 3
// STORIES

BUILD PHASE

WED

THU

FRI

SAT

SUN

MON

TUE

  • You are within the BUILD PHASE, a more personalised stage where storytelling is elevated through self created content.

    The focus here is to showcase behind the scenes activity and drive community engagement by humanising your team and your journey.

    Please create and incorporate as much of this content as possible. Examples include:

    • Behind the scenes footage of the gym build: walkthroughs, equipment arriving, walls being painted, signage installation

    • Chat to camera content (1:1 calls, VIP sign-ups): just be real and show your face with your excitement for upcoming milestones.

    • Introductions to you and your team: use the professional shots from HQ Payday Testing if you’ve got them.

    • Supporting graphics and assets

    • Pre-opening activations (e.g. weekly Run Club footage)

    • Ensure all classes are scheduled in Mindbody, allowing unpaid sign-ups.

  • Item descriptionFor any activations, such as Run Clubs or VIP Tours, please ensure you attach the Mindbody booking link to your stories so people can reserve their spot.

    We suggest advertising this on your stories via graphics or ‘Chat to camera’ content 7-10 days before the event.

    If you are unsure how to locate the VIP or Mindbody link, please refer to the “How To” videos provided in the Supporting Assets folder in your Google Drive.

  • Add your VIP link to your stories on Monday, Wednesday and Fridays.

    Please refer to Supporting Assets on how to find your VIP link and post it within your campaign.

WK 3
// GRID

MON

  • At TYG, we have built an 8-week training block designed to deliver a balanced Strength and Conditioning experience across both RIG and TURF. Using a structured, progressive approach, it’s crafted to improve performance while remaining accessible to all fitness levels. 

    Our goal: to maximise results while minimising risk of injury and fatigue.

WED

  • Group training isn’t just about workouts. 

    It’s about connection, support, and community.

    TYG believes community is the secret ingredient to staying motivated and making fitness part of your everyday lifestyle. When you train together, you push harder, celebrate wins, and build habits that extend far beyond the gym.

FRI

  • Join our VIP list.

    Be part of the community and stay updated on everything from memberships to exclusive offers and early access drops.

    Real updates. No spam. Just what you need to know.

    VIP link in bio.

WK 4
// STORIES

INTENSITY PHASE

WED

THU

FRI

SAT

SUN

MON

TUE

  • You are now within the INTENSITY PHASE, a more personalised stage where storytelling is elevated through self created content.

    This phase is where more personalised content is curated, to get your VIP clients and prospects more connected to their upcoming journey within the brand and to your staffing team. 

    Please create and incorporate as much of this content as possible. Examples include:

    Create Chat-to-Camera videos following the scripts below hyping your key milestones

    • 'Join the VIP List'

    • Memberships Drop Hype

    • Date of Memberships Live

    • 1:1 Calls on offer

    • Open Day hype

    • Upload countdown timers, hyping Open Day, polls, and hype-building content.

    • Tag coaches, owners, and ambassadors in stories to extend reach.

    Share key announcements widely:

    • Location' Coming Soon graphics

    • Pre-Open activation booking information & live content e.g. Run Club & preview sessions.

    • Keep sharing regular 'BTS' content of your fit-out including equipment arriving, your coaches at Onboarding, and signage going up.

  • Item descriptionFor any activations, such as Run Clubs or VIP Tours, please ensure you attach the Mindbody booking link to your stories so people can reserve their spot.

    We suggest advertising this on your stories via graphics or ‘Chat to camera’ content 7-10 days before the event.

    If you are unsure how to locate the VIP or Mindbody link, please refer to the “How To” videos provided in the Supporting Assets folder in your Google Drive.

  • Add your VIP link to your stories on Monday, Wednesday and Fridays.

    Please refer to Supporting Assets on how to find your VIP link and post it within your campaign.

WK 4
// GRID

MON

  • Hear it first-hand from our global community.

    Real people. Real goals. Real progress. When you're surrounded by the right support, showing up becomes something you want to do.

    This is what training with purpose looks like.

WED

  • We’re giving YOU the chance to train at The Yard Gym!

    How to Enter:

    Follow @theyard_gym & (tag your instagram handle) on Instagram

    -Like this post

    -Tag your friends in the comments (each comment = 1 entry, so keep them coming!)

    -Share this post to your story and tag us

    Giveaway closes (write the date for 7 days time)

    Winner will be contacted directly by (tag your instagram handle)

    Good luck! 🔥

FRI

    • At the start of your session, you come together on the floor with your coaches for a purpose-built 6-minute warm-up, designed to activate, mobilize, and prime your body for peak performance.

      This isn’t just a routine, it’s a science-backed foundation for injury-free, effective training.

      After the warm-up, you’ll split into groups and move to either the RIG or the TURF to begin your main session.

WK 5
// STORIES

INTENSITY PHASE

WED

THU

THURS

SAT

SUN

MON

TUE

  • You are now within the INTENSITY PHASE, a more personalised stage where storytelling is elevated through self created content.

    This phase is where more personalised content is curated, to get your VIP clients and prospects more connected to their upcoming journey within the brand and to your staffing team. 

    Please create and incorporate as much of this content as possible. Examples include:

    Create Chat-to-Camera videos following the scripts below hyping your key milestones

    • 'Join the VIP List'

    • Memberships Drop Hype

    • Date of Memberships Live

    • 1:1 Calls on offer

    • Open Day hype

    • Upload countdown timers, hyping Open Day, polls, and hype-building content.

    • Tag coaches, owners, and ambassadors in stories to extend reach.

    Share key announcements widely:

    • Location' Coming Soon graphics

    • Pre-Open activation booking information & live content e.g. Run Club & preview sessions.

    • Keep sharing regular 'BTS' content of your fit-out including equipment arriving, your coaches at Onboarding, and signage going up.

  • Item descriptionFor any activations, such as Run Clubs or VIP Tours, please ensure you attach the Mindbody booking link to your stories so people can reserve their spot.

    We suggest advertising this on your stories via graphics or ‘Chat to camera’ content 7-10 days before the event.

    If you are unsure how to locate the VIP or Mindbody link, please refer to the “How To” videos provided in the Supporting Assets folder in your Google Drive.

    • Wednesday: Announce Giveaway winner on Instagram stories only with approved graphic in Google Drive.

      When to announce your winner: Wednesday 5pm, the day before your memberships go live

      When to archive from your feed: As soon as you announce the winner, you are responsible for removing it from your Instagram feed.

  • Add your VIP link to your stories on Monday, Wednesday and Fridays.

    Please refer to Supporting Assets on how to find your VIP link and post it within your campaign.

WK 5
// GRID

MON

  • We are excited to announce that our memberships will be live for purchase in just 3 days. A limited number of memberships will be released to the public on Thursday at 5:00 PM.

    To ensure you receive the purchase link directly to your inbox, please join our VIP list. Link in our bio.

WED

  • Memberships drop tomorrow at 5:00 PM.
    This is your chance to be part of a new standard in fitness.

    Our boutique strength and conditioning facility delivers over 30 group sessions each week, built around strength, power, endurance, and cardiovascular performance. With a dual-zone setup — a strength-focused RIG and a conditioning TURF — our programs are designed for every level, helping you elevate both your physical and mental edge.

    Memberships are limited, so now is the time to secure your place. Don’t miss out.

THURS

  • Memberships are now live.

    Secure your spot today via the link in bio.

    Once sold out, this offer will close.

WK 6
//STORIES

OPENING PHASE

WED

THU

FRI

MON

TUE

  • Membership Launch & Content Strategy
    Your memberships are now live on Mindbody and visible on both your Instagram (via stories) and The Yard Gym website.

    Next Steps:

    • Ensure all classes are scheduled in Mindbody, allowing unpaid sign-ups.

    • Shift your content to focus on Open Day hype:

      • Share your Open Day class booking link every second day.

      • Post your membership purchase link daily.

      • Create more personalised chat-to-camera videos using your provided scripts.

      • Use your “Coming Soon” graphics from your Location Drop folder to build anticipation.

      • Incorporate countdown graphics to drive excitement and momentum.

  • Item descriptionFor any activations, such as Run Clubs or VIP Tours, please ensure you attach the Mindbody booking link to your stories so people can reserve their spot.

    We suggest advertising this on your stories via graphics or ‘Chat to camera’ content 7-10 days before the event.

    If you are unsure how to locate the VIP or Mindbody link, please refer to the “How To” videos provided in the Supporting Assets folder in your Google Drive.

  • Add your VIP link to your stories on Monday, Wednesday and Fridays.

    Please refer to Supporting Assets on how to find your VIP link and post it within your campaign.

WK 6
// GRID

MON

  • We're officially just 5 days away from our Open Day!

    Our highly anticipated Grand Opening is happening this Saturday.

    Members, be sure to book into your session via The Yard Gym App.

    Not a member? DM us or download The Yard Gym App to sign up today.

    We can't wait to see you all on Saturday!

WED

  • The countdown is on.

    In just a few days, The Yard Gym opens its doors, setting a new standard in training. Spots are limited, secure your place now through The Yard Gym App.

FRI

  • We’re opening our doors tomorrow!

    Get ready for Payday — our signature full-body session that pushes strength, conditioning, and endurance to the next level. Spots are limited, secure your place now through The Yard Gym App.

    This is one you don’t want to miss. 🔥

  • It is the responsibility of the franchisee to change the instagram Bio to: 

    The world’s most balanced workout.
    Are you ready to change the way you train?
    TRIAL US TODAY