02. DIALLED IN DIGITAL
From Registration to Grand Opening: Lead Engagement Strategy
Digital communication is the backbone of every successful launch, ensuring a consistent, streamlined, and high-converting journey for your VIP leads.
Lead Capture & Entry
Leads enter the system directly through your website landing page, where they register their interest in your upcoming launch. Once submitted, these leads are automatically routed into your CRM pre-sale pipeline, ready to receive a carefully orchestrated communication journey.
Multi-Channel Approach
Leads are contacted via both email and SMS, working together to maximise reach and engagement. Communications begin the moment a lead registers and are sent automatically through your CRM, ensuring every lead receives timely, relevant information.Strategic & Staggered Messaging
Each message is timed intentionally, guiding leads through key moments with personalised content tailored to their stage in the journey—from initial registration to grand opening.Automated Touch-Points
Our pre-set triggers ensure messages are delivered at the right time, saving you effort, reducing manual work, and minimising errors.Lead Nurturing Journey
From registration through to your grand opening, leads receive ongoing communication designed to build trust, create urgency, and answer their most common questions—ensuring no opportunity is missed and every lead is optimally prepared to convert.
THE IMPORTANCE OF PERSONAL COMMUNICATIONS & NURTURE
Your digital launch strategy includes 20+ purposeful touchpoints, delivered through ELEVATE, our custom-built CRM platform. This blend of automation and human connection is designed to maximise conversions and secure as many Foundation Members as possible before doors open.
Remember: While automation supports speed and consistency, personal communication from you and your team remains essential. Prospects are more likely to convert when they feel a genuine connection and confidence in your people, product, and brand. Use every opportunity to reach out directly, answer questions, and build rapport.
BTFTK Flow (Be The First To Know)
This workflow sequence begins on Day 1 of your phase, your first major milestone - the Location Drop.
Prospects will sign up to the BTFTK sequence from either the VIP link from your website or be driven from the QR code, distributed from your Guerrilla Marketing.
This is why it is so vital that you execute the five major pillars of this campaign; Guerrilla Marketing, Social Launch, Paid Advertising, Sales strategies & Digital softwares; CRM & Mindbody.
All users who join the "Be The First to Know" (BTFTK) list will be seamlessly integrated into a targeted nurture sequence designed to engage and convert. This sequence includes up to seven carefully crafted emails, each spaced five days apart to maintain consistent communication and build momentum. These emails will progressively share valuable information, exclusive offers, and early-bird incentives to keep potential members excited and motivated.
The goal is to nurture these leads through a series of touchpoints that highlight the unique benefits of becoming an early member, ensuring they remain engaged and ready to take action when the time comes. Below, you can preview the content and structure of these emails:
Membership Live Flow
When it comes to your Foundation Drop, a series of planned campaigns go live on a set schedule, creating desire & urgency and ultimately driving membership sales. These campaigns are mostly scheduled in advance to ensure a smooth process and eliminate errors, however we will check-in with you in order to customise some activity to your specific needs.
SMS Flow
