05. PAID ADVERTISING

Paid advertising is a powerful tool to amplify your gym's presence, drive traffic, and generate leads. While organic content builds engagement over time, paid ads offer immediate visibility, placing your business directly in front of your target audience.

By complementing your organic efforts, paid advertising not only boosts brand awareness but also enhances the reach of your posts and stories. Platforms like Meta recognize and favor profiles that invest in advertising, further extending your organic reach.

MEET THE G.A.M.E. DEPT.

Our in-house team of digital strategists and performance specialists at The Yard.
Growth. Ads. Media. Execution.

Your success is our success, and we’ll do whatever it takes to get you there. Backed by unmatched expertise and a deep understanding of The Yard brand, THE GAME DEPT. is built to win. From day one, you’ll have a team in your corner that knows exactly how to drive results and make every move count.

✓ We know the brand inside out - no onboarding, no learning curve
✓ Content & copy handled 100% by HQ - nothing needed from your end
✓ Truly hands-off - we do the heavy lifting so you can focus on your leads
✓ Proven expertise - 50+ successful site launches and counting
✓ Elite team - strategists, creatives, and performance specialists with serious CVs
✓ Fast, friendly support - email us anytime, we’ve got you
✓ We collaborate, not dictate - got an idea? We’ll help bring it to life
✓ Monthly reports & regular check-ins - stay in the loop without the overload
✓ Flexible - pause anytime with just 2 weeks’ notice
✓ Unbeatable value - agency-level execution at a fraction of the cost

Pre-Open Advertising

The pre-open advertising campaign is made up of 3 phases. Each phase has a targeted goal, which aims to eventually convert as many membership sales as possible.

Our team has strategies in place to execute on each of these phases and drive results towards your goals.

Sustained paid advertising ensures your brand remains top-of-mind, leading to consistent organic lead generation. Without it, maintaining momentum and achieving high performance becomes challenging.

Our annual promotional calendar focuses on two primary offer period, Open Week and Challenge, running three times a year. Between these, we promote free or paid trial offers.

Ad spend recommendations are tailored based on our experience with targeted local ads. While increased spend can yield more leads, we advise on optimal amounts to avoid diminishing returns.

Ongoing Advertising

Focus on growing brand awareness, directing traffic to the Instagram & website, and getting as many people on the BTFTK list as possible.
Focus on retargeting those who have engaged with you in the pre-open phase and converting them into members before Open Day.
Launch of intro / trial offer, building off momentum gained in the pre-open phase to generate as many leads as possible.

Reporting, Feedback & Support

Each month you will receive a monthly report which shows you the overall performance of the previous month, including overall clicks, leads, cost per lead as well as the best performing creatives.

Ongoing feedback & support will be provided by the TYG digital team, who you can contact to discuss your campaign's performance. Major campaign updates will be communicated via email from HQ.

Pausing Activity

You can pause your advertising activity with HQ giving 2 weeks notice before the start of the next month e.g. To pause ads starting June, please let us know by the 16th of May.

Advertising Costs

Ad Spend

Pre-Open Investment: $5,000-$10,000 (over campaign period)

Billed by: Meta

Cost type: Recommended

✓ Ad impressions on Facebook & Instagram
✓ Flexible allocation based on audience size and location
✓ Our team provides recommendations to optimize results
We recommend giving your launch campaign the best chance of results by allocating a strong budget for advertising. This period is crucial for generating buzz and hitting your target for Foundation Members. If you can have strong membership numbers from the beginning, it is much better for cash flow & profitability moving forward.

Management Retainer

Investment: $900 per month (+GST if applicable)

Billed by: HQ